⚡️ Polsia: Solo Founder Tiny Team from 0 to 1m ARR in 1 month & the future of Self-Running Companies

All right. We are here in Lane Space again with Ben from Polsia. Welcome. Congrats on the, uh, epic run that you're starting.

Thank you.

What's the ARR standing at today?

We crossed a million, like, uh, a few hours ago.

Oh, shit. Okay. This is the first pod since you crossed a million. Congrats. Do, do you, like, do it-- do you have any celebration plan or you just, you just locked in and grind?

Not really. Like, I'm honestly, like, the growth is getting insane, so I mean, not ins- insane from my perspective at this point, so I'm really working on scale and, like, making sure that, like, every user has a great experience and as I sc- scale the number of users.

Yes. You know, at SEM kind of thing, right, like, there's a lot of marketing and all that, but, like, uh, ultimately make your users happy, and then they'll be your marketing, right?

Mm-hmm.

That's the only sustainable way to do all this. Uh, but let, let's rewind for people who haven't seen your, your stuff. What is Polsia? When did you start working on it?

So Polsia is an AI that builds and runs companies autonomously. So you give it an idea, and Polsia will go ahead and, like, do, uh, you know, product coding, marketing, sending emails, launching meta ads, campaigns, do competitive research.

Like, it can essentially do everything that you would do as a founder if you were to attack a, a sort of like a new, a new, a new company. But it does it autonomously, meaning, like, every night it wakes up, uh, and it, and there's a CEO sort of like instance that will decide based on is there any bugs?

Like, how's the business doing? Do we have any customers? Do we have any paying customers? Will decide what to do, uh, which task to do, and then will execute on it and sends you an email every morning summarizing the state of the business, what it has done during the night to get the, the, the business into a better state, and what it plans to do the next day.

And of course, users can guide it, can give it feedback, either via email or via the dashboard. It becomes sort of like a daily routine where, like, every day you get an email from your Polsia instance that-- and then you can guide it into realizing the vision you have for the business.

Yeah, amazing. I, I think that's a very, very big claim. I run this-- I run two small businesses myself, and I have a lot of those, like, pain points and that I hire humans for, and they're also not that, not that great sometimes.

My humans are great, but ev-every, every- everything could always be more automated. So let's, let's get into the product. I think let's show people what it is so people can, like, concretely get what-- get a sense, and then we'll talk about the building side.

Cool. So, so this is, like, a dashboard I created a, a couple weeks ago to demonstrate, uh, Polsia working on now over a thousand companies at the same time, right? So this is like-- that resembles a lot how the dashboard looks for customers.

So we have Polsia, which I sort of humanized into this little mascot, uh, that is currently working on various tasks. And so you can see its, like, sort of, like, thinking process on what it's, uh, what it's up to.

Uh, these are tasks that are actually running right now. So it could be engineering tasks. Right now, it's mostly engineering tasks, apparently, that, that's what it's working on. But, uh, it can be research tasks, uh, you know, marketing tasks, Twitter tasks.

Quick question. Do you have a, do you have an estimate of, like, how much is engineering-- what percent engineering, what percent marketing?

Uh, engineering is, like, probably 50% of the tasks. And the reason is, is that, like, the growth has been pretty recent, and so a lot of companies are in the initial phases of their business, and so they spend a lot more time on engineering to get the product at the, at the, at the good state where the customer is happy with marketing it.

But there is a, you know, there's a, there's also a lot of usage on, like-- So, so right now you can see there's a cold outreach task that's happening right now. Send co- six-- send cold emails to six new verified leads.

And so essentially, like, on this dashboard, sort of, like, supposed to be, like, sort of to look-- to represent how your business is doing, so you get sort of like your business metrics, tasks that are gonna, you know, either happening or, like, that will happen.

This is your t- sort of social media, uh, tab. Right now it's mostly Twitter, but, uh, we're gonna introduce other social media platform later. So you c-- These are real tweets that are, like, being tweeted directly on, on our Polsia HQ, where Polsia is, like, repping, uh, different companies and why, uh, they are, you know, they are good companies.

This is email, so every Polsia instance get, gets an email address, and that email address can send and receive emails. So, you know, in the past 24 hours, uh, almost two-- more than 2,000 emails have been sent or received.

And so that enables the, the agent to be able to answer the customer support or to do cold outreach and then reply to those cold outreach to engage in conversations. You have documents that, like, are a great way for the agent to, like, show to the user either market research report but, uh, uh, or mission statements or, like, other types of reports that can be used by other agents, but also for the human to understand sort of like, what's the state of things.

And this is a, a new feature I added, like, a, a couple weeks ago, ads, where essentially you can tell your agents to autonomously create UGC ads. So here you can see that, like-

Oh my God, this is all generated. I can't, I can't hear the video, but, uh, I can't hear the audio, by the way, but yeah, it's-

Sorry, what?

I can't hear the audio.

Okay, got it. But you get the, you, you get the idea.

Yeah, it's good enough.

So those are like, you know, AI-generated ads, but that, you know, like, uh, sort of are pitching the product and it's a, you know, it's, it's a very low-cost way to get going, because obviously, like, running ads, uh, is a, it's a content game, and so it's a very costly process and time-consuming.

And so Polsia is sort of like bringing a first version of that. And of course, in later phases, we will introduce influencer content, so you'll be able in, in one click to contact influencers and get the content of, you know, real humans to market your product as well.

But this is sort of like the idea of, like, fully automatizing, uh, a function of a company. So yeah, so that's sort of like how the, the, the dashboard works. And then here, you know, you can ask the-- in this public live dashboard, you can ask Polsia what, you know, "Hey, what are you up to?"

Um, and it has this Polsia ins-instance has access to, like, you know, everything that's going on right now. Every metric. So it tells you, "Hey, eight tasks running right now, building a smart recommendation engine for sales data, adding auth to Pounce, wiring up a consultation booking page for PAW AI, building an email drip campaign with analytics, running meta ads and call outreach."

So it's sort of like doing all those stuff, you know, and obviously it's like a bunch of different agents that are working on different topics. But I'm trying to really, uh, humanize it and make it super simple and, and comprehensible.

Amazing. It's a-- This is a-- So first of all, I really like the design. It's very kind of minimalist.

Mm-hmm.

I think there's a, there's a kind of like a design element in you that gives it some taste.

Mm-hmm.

And this is-- Everyone can see this, right? This is polsia.com/.

Yeah, this is like a public, uh, page that's meant to demo w- how Polsia works.

Okay. But is it-- When you say demo, is it like real or, you know, like just for show?

No, this is all real. Oh, sorry, sorry.

All real, right? All real data. Okay. Yeah, I think-

And this is all live data, real data.

Yeah, when people say demo, sometimes they, you know, um, they-

Yeah, sort of like showcase. Showcase

...mock. Yeah, yeah.

Actually, when you go to polsia.com-- Well, this is actually where the demo would be, but, um, anyways.

Yeah. Okay. And so, uh, can-- let's go back. Yeah. Uh, uh, so first of all, I like the design. I think there's a lot of interesting things here. Uh, I just think like-- So this is extracted level, right?

This is Polsia running other companies that were started on Polsia, and you are just giving like a superset of all what everybody's trying, right? Um, and so you have 1,000-

Mm-hmm.

There's ninety-one K human messages. That's a lot.

Yeah.

Is that, is that surprising?

I mean, it's interesting because that was one of the engagement metrics that I was tracking initially, you know, like sort of like to, to understand like how much people were liking the product. And it's actually insane how much users are talking to their AI.

To-- So sort of like in this panel, you're sort of like talking to your AI CEO here, right? Uh, in the experience of Polsia. And so, but people on average spa- uh, send 15 messages per day, um, to Polsia.

And it-- But when you think about it, it kind of makes sense because, uh, you know, the, the 1,100 people that are like building companies running on Polsia, they are really like, you know, it's oftentimes like an idea they, they had for a long time that maybe they didn't have time to do or maybe they didn't have the motivation to do, and suddenly they have this AI agent that like wakes up every day and like gets them back on track and like never gives up.

And so they sort of like get back to, "Okay, you know what? I'm really gonna do it this time." And so they spend, you know, a lot of time talking to their AI co-founder, AI CEO to build the product, right?

Um, to talk about the strategy, to talk about, you know, how to build it, what features should we add. And, and obviously, it's, it's, it's in the back end, it's, it's-- I always use the best model, so here it's Opus 4.6, uh, that talks to you.

So it-- Of course, it's expensive, but I wanna give the, the-- This, this is the agent that's gonna decide on strategy, that's gonna advise the user on like what is the best plan to get to a successful company.

So I think it's important to give it the best, the best AI, right? The best, uh, reasoning.

Yeah. Okay. And like there's so many questions, right? Like there, uh-- But I, I don't wanna interrupt your demo. Was there, uh, was there something, some other screen that you wanted to show?

I mean, I, I, I think what would be fun is, is going through, uh, the actually experience of like how do you onboard on Polsia, right?

Okay.

So-

Do you want me to give you an idea?

We can do that. So essentially when, when you get started, you get, you get two choices: either creating a new company, which is sort of like the default path for most people. But there's around 20, 25% of people that like use it to grow their own company.

And, and the reason I added this feature is because I was noticing that a lot of people were using Polsia for their existing business, right? 'Cause you can tell Polsia, "Hey, go do cold outreach for my business. Hey, create a landing page for my business and collect emails and leads and run meta ads for it," right?

So you can actually-- It doesn't have to be a new software business. You could just use it as sort of like an environment where you get agents to work for you, right? But in a safe environment because it's not on your computer.

It's sort of like it's all provisioned and secure. Um-

Yeah.

Anyway, so that's what-

Not, not like an OpenClaw like type of situation.

I mean, the way I look at Open-- I mean, Open-- OpenClaw is an amazing product, an amazing open source community, and like kudos to Pete for building it. It's amazing. It, it is a product that's-- I would see more like a, an Android environment, meaning like you can configure exactly like you want, whatever model you want.

It's-

Yeah.

You pay for your tokens, it's your subscriptions, Telegram, WhatsApp, like whatever you want, right? And then it, it, it, it's open-ended. It's very open-ended and super configurable. What I would see Polsia, and at least the, the idea is making it more like an Apple ecosystem, right?

It's not App-- You know, sort of like the same vision of Apple, meaning let's keep it extremely simple. Let's provide everything to the user, and let's focus on like a good, simple user experience so that like anyone can use the extreme power of the models that Anthropic and OpenAI are building, but provide a super simple experience that like is less intimidating than like maybe an OpenClaw is, right?

Yeah. Yeah, yeah. Do you wanna get super meta? Do you wanna grow my podcast company?

Yeah, of course. Do you wanna do that?

I'm just kinda curious what it does. Uh, latent.space.

Latent?

.space. It's a media company, which is an easier company to grow, right? I mean, there's no like physical product, there's no software.

Let's see what happens, right?

We just make content, right?

People who-- People watching will see this, and then they'll be like, "Okay, well, I wonder what Hao is doing." But obviously, if you help me grow, I will be very happy and...

I'm a domain expert on, on this as well.

Sounds good. You know what? Like, uh, that's it, that's-- I mean, I love it. We don't have to like-- I always do like, uh, demos on like my own account and my own, uh, stuff, so this is great.

So essentially-

I mean-

Yeah, go ahead. So what's happening right now is that Polsia, uh, is first researching light and space, right? So it's figuring out, you know, actually, so okay, it's run by you, right, Sean Wang, uh, Alice Yo Rinaldi. So it found you, it found the product.

It's kind of trying to figure out why, you know, you know, it's like, hey, he's the co-founder of Polsia, which is us. So Polsia is figuring out also who I am because I'm the customer who signed up to do this.

Technically, you're not co-founder because the-- you're solo.

I know, I know. Co... Maybe that's because I put it on, I don't know, Twitter or something. I don't know. It, it-- I hallucinated that maybe. But it's, it's trying to-- right now it's, it's understanding, okay, interesting. Actually, it says this email might be a test account, which makes sense if Ben is testing the product himself.

Yeah, it's pretty cool.

So it's kind of actually crazy how Opus 4.6 is so smart and is able-- I c- I didn't tell him anything, obviously, right? And just seeing that it's a ben.brocka, it knows it's me, it knows I'm the CEO, uh, 'cause it researched me, and then it figures out that like it's a test account because there's like I did a plus et cetera.

And yeah, it's like, okay, interesting. Maybe he's affiliated to it. Maybe he's not actually affiliated. He's trying to onboard a business he's not actually affiliated with, right? Isn't it interesting? So anyways, long story short, this is the onboarding where like, uh, Polsia, because you gave it your business, it's trying to figure out like, okay, what is, what is this business?

How is it related to the user? And like, uh, clearly, I'm, I'm supposed to like make the business work. So like, uh, what's sort of like, uh, what are the next steps, right?

Okay. So we'll, we'll let it think for a bit, but, uh, yeah. Anything else that we, we should be, um, looking at?

Uh, no. I mean, right now it's like searching the web, so like it usually takes a little bit of time. Uh-

Yeah. So let's talk about like, uh, you know, any, any sort of technical elements that might be interesting. Uh, so fir-first of all, uh, you only worked on-- You started work on this like a couple months ago?

So I started working on it in, uh, beginning of November.

I see.

But I had spent, uh, a lot of time, uh, during the year, uh, building different types of products like AI coding tools, marketing tools using AI. Uh, and I realized that like, you know, I was... Essentially like after-- I realized it was so easy to build anything and like also AI was capable of doing everything, and like AI was my co-founder and like AI was like, you know, essentially like I was spending 16 hours a day just talking to AI all day.

And I realized, hey, like maybe I could build a platform that would do it all, right?

And so that's sort of like what came about with Polsia. Um, and, and yeah. And then I was like, "You know what? Maybe I should build a platform that can, can help me build businesses without having to, uh, to do all the work."

Uh, yeah, I mean, that's, that's incredible. And I, I think like that is the future. I didn't expect it to be here.

Yeah.

Part, part of me was like, okay, is it gonna like, uh, register a Stripe Atlas for me? Is it going to like set up like my Mercury account? Uh, you know, all these, all these other things that are part of it.

But a-actually, I think there's a lot of PMF for existing businesses. Like you, you might actually find that like your biggest customers are just people with existing businesses who need more agents. So what was the hard part? But what, what were you like-

Come back to this. We'll come back to this later-

Yeah

...because I guess it's taking a little bit of time. Um, I mean, I think the, the hard part-- I mean, actually like the hard part wasn't really what to build. The hard part was like deciding what not to build, right?

It's like trying to keep it more simple. Um, because as I was building it, um, I was sort of like figuring out, okay, so c-cause when I started building it, I was like, "Okay, for-- Let, let me build it for me."

Like let's make it something that like I wanna build for myself and w- how do I want it to work. And initially, I was like, "Well, what I'd love to do is connect all the different projects that I've built on GitHub, right?

All my GitHub projects that I abandoned, I'd love to hook them up to, uh, an AI that would then take them as they were and then start marketing them and like maybe fix bugs and improve them, right?" So that was the initial genesis of it.

But then as I was building it, I was realizing, yeah, but like if you onboard on like a, a platform that claims that it can run, uh, an AI that runs your business autonomously, first of all, people will be highly skeptical.

And second of all, if I start introducing in the onboarding that they have to connect their email address or like they have to connect their GitHub, it sounds very sketchy, right? And like it will add a lot of friction to the onboarding.

And so what I thought is like, "Hey, you know what? Like let me, let me strip out all this complexity and let's strip out like all this friction and let me provision everything for them." Uh, and so little by little, like actually it was more like taking away feature.

Actually, like in the code base, there's still like a lot of features that relate to being able to customize Polsia a lot more that, that build all these features initially because it's easy to add features, right? That's like the easy part.

The hard part is like, how do I keep it simple and how do I make it tasteful so that people are delighted, right? And so I stripped out all that stuff. Like, you know, you-- Before you could connect to so many accounts and you could do s-so much more stuff.

And I was like, "Let's keep it extremely simple. Let's go to the core and let's make it so that anyone can build it." So what-- So that my, my nine- 91-year-old dad is using Polsia, but like I essentially set it up for him, and he receives an email every day, and he knows that he can just reply to the email and tell the AI what it wants it to do, and he knows that the next day it's gonna get an email in the direction of what he asked, right?

And so I think that's the sort of like the, the core tension now. I think in this age where you can build anything, it's like- What, you know, what are the 99 things that you say no to, and what are the things that you double down on and really polish and make perfect?

Yeah, totally. Um, and, and like any-- And I think some integrations are, like, very important, right? Like, like you, like you have, like, email, Twitter. I'm just trying to figure out, like, you know, is there a particular thing that you had to make some kind of trade-off where you're like, "Well, the right version should be this thing, but we're gonna do it the simple way for now"?

I mean, I mean, there's a ton of, like, things that, like, I would wanna improve that, like, the users are asking for, right? For example, like, right now on social media, it's only Twitter, right? And the reason I did that is because Twitter is su-super easy because, uh, they kind of, they allow, like, accounts that are, like, more AI generated.

Automated.

Obviously-

This, this is you tweeting out stuff, right?

Yeah.

Yeah. I think the, the API is a bit weird, right? 'Cause I, I think it's very expensive if you start automated, like, messaging people.

So I don't message people. It's like this is like tweets to a feed, right? To sort of a specific account. But, but Twitter is text, so it's very easy. Uh, it doesn't take too much time. But, like, obviously, I've had a lot of users are like, "Hey, I'd love to connect my Instagram, and I'd love for you to post content on my behalf that I would approve, and then, like, maybe respond to comments and re-respond to DMs."

And that's stuff that will come, right? It's like, okay, this is, this should be social media, not Twitter, right? It should be, like, everything related to soc-social media. Uh, same thing for ads, right? It's like right now it's just UGC content for Meta, but it should allow you to manage Google, uh, Google Ads, TikTok ads, and every other network that exists, and it should be able to manage your spend.

You should just say, "Hey, my budget is this," but it should spend it on all the platforms autonomously, deciding everything related to your business, right? So those are some of the things that, like, are on the roadmap. But, like, it's, you know, actually, like, when I was building Polsia at the beginning, I wa- I, I was using a lot of Claude as, like, my co-founder.

It's actually very interesting how Claude adapted a lot to the way I act and the way I think. And at one point I told him, I told it, like, "Hey, in-- I want to ship in one week. Like, in one week on this date, I'm shipping."

And then every day it would tell me, like I would say, "Hey, what do you think about this feature or that feature?" And it, it would tell me like, "Dude, stop telling, talking to me about features. You're shipping in like three days.

Like, stop it. Like, just make sure it's ready for launch," right? And I really love that. By the way, Anthropic did a, a really good job on, like, the, the chat sort of like, um, uh, experience of talking to, uh, an, an AI.

Um, but I think it's-- My goal for launching Polsia was like, okay, what are the most fundamental part, you know, features that, like, are sufficient to launch an online business and can delight people in a simple way? And then if there's product market fit, I'll build all the features.

Because for a long time I didn't know- ...I had product market fit, right? So I was like, you know, you can build all the features you want, but if you don't have growth, you're los- you're losing your time because you're gonna get demotivated at one point, then it's just gonna be a dead project on your GitHub, right?

And so, um-

Yeah, totally. Uh, I, we'll be checking back in on the-

By the way, it, uh, it built the whole thing .

Okay. So-

While we're reading

...take me, take me through this. What should I look for?

Okay. So essentially, like, because you said you wanted to, like, build, um-- So essentially, like, let's read what, what Polsia told you, right? So I've set up everything for Latent OS. I researched you and Latent space market position, sent you a welcome email from latentOSPolsia.app.

So it created this email address for you, right? Um, and sent you an email. I mean, sent me an email to my address. "Hi, Ben. This is your first email from y- from your new company, Latent OS. You have now a company email," uh, and whatever.

So, uh, what else did it do? It created a mission document. I created a landing page. So we can-- So let-- So first it created a mission document, right? So every software engineer is becoming an AI engineer. Latent space exists to be the place they go, they go first, the voice they trust most, and the community where the best ideas collide.

Love it.

What we're building-

That's better than mine.

I know, right? It's so good, right? Uh, what we're building, the definitive, uh, media platform for the AI engineering movement. A podcast, newsletter, and conference ecosystem that gives ten million builders the depth, technical depth, industry access, and peer network they can't get anywhere else.

Where are we headed? World where the people building AI have a home base, where the newsletter breaks news before Twitter does, where the podcast is the first call after a funding call, where the conference in the roo- is, is the room every serious builder needs to be in.

Latent space isn't covering AI engineering. It, it is AI engineering's town square.

Wow.

Right?

Okay.

And so this mission document is gonna be the basis of, like, what-- When every agent is gonna do work, it get, it loads this mission document.

That's the system prompt. Yeah. Okay.

It's sort of like it's, it's part of the, of the sort of the, it's, it's the basis of the memory file that is used to be like sort of your memory file. And by the way, you can edit it.

If you, like, don't like something, you can edit it to make it-- 'cause this becomes the guiding document of, like, what this space is about, right? And it created a market research report. So, so I mean, uh, let's see.

It's number one engineering podcast and newsletter, current channel, Substack, podcast, YouTube. A competitive landscape. I don't know this. You talked about this, right? Thursday AI.

Yes. Yeah, we're all friends. We're all friends. Yeah, yeah. Yeah, yeah. I've met, I've met every single one of them ex-except for Jack. And even Jack, I... Jack knows. We know each other.

What is your moat? Direct access to top builders. Combined podcast and newsletter. Why this is new.

Yeah. It's, it's exactly right. So, okay.

And so then-

I mean, you know, this, this is, this, this is so far is telling me things that I know, right?

Right.

But it's, it's, it's pretty accurate.

And then essentially, the things you can do is like... So first of all, you can set up like some recurring tasks. First you have to pay. So actually, let me start a free trials. Yeah, yeah. So, uh, cool.

So, oh, yeah, so it, it created a landing page for you, right? So...

Oh, yeah, I know, I know why. Okay. So it-- anyways, it will, it will show up later. It's because I-- wh-when you pay, it provisions uh, a render web server, a GitHub account, and like a Neon database that it's, it's provisioning right now.

And so once it's provisioned, the landing page that we had before will show up. So anyways, I'll show that in a second. But, uh, so yeah, you can, you can tweet.

Quick, quick question on the, on the, on the render side. Does a render have its own database stuff? You, you want-- you prefer Neon?

Um, it's interesting like, uh, so the reason why I didn't use render's database thing is because they... It was pretty ex- render-- I mean, they are moving towards a world where like they offer services more for agents. Because if you think about it, like this is not a-- the company, this company space is more for an agent, right?

More than a human. Really, it's like sort of an agent using it and paying for it and, and, and, and, and running it. But render is really meant more for humans setting up companies and so setting up web servers.

And so the database are, were very expensive to set up on the non-free tier. Uh, and so I use Neon Database, which have an agent program where they make it very, very affordable to spin up a database and then kill it later.

You pay per, you know, per whatever. It's pay per use, pay as you go. And it's very agent-friendly, and I've talked to render team, and like they're building a lot of services now that are more, much more agent-friendly.

Uh, and actually working right now a lot with like a company called Sapium that like is building infrastructure for agents and like, uh, sort of like trying to provide infrastructure that like will help, um, companies build for agents versus for humans.

'Cause it's a different way to think about it because agents can do so much more and they, they, they wanna spin up stuff and like kill them later, right?

Yeah. Sa-Sapium, S-A-P-I-O-M? Oh, I thought that was like for payment rails.

Yeah, I mean, they do, that's, they do, they are like the Stripe for payments, but like they, it's infrastructure, right?

Interesting.

They're not doing the web stuff yet, but like, um, yeah.

Okay. Very cool.

Um, so yeah. So to show what else is going on, so it tweeted, right? So you can see it tweeted automatically for you, right? So now-- so essentially it's narrating like it, uh, it's building an operating system for a media company that ten million AI engineers read every year.

Content, conference, community, sponsor, all management, one autonomous AI. This is what happens when media runs itself. And actually, you get nineteen views. It's funny because I used to actually use-- I used to tweet the name of the company, and I used to find the user's, uh, Twitter account-

I was gonna suggest, yeah

... and I would @mention you.

Yeah.

The reason I took it off is because, I mean, maybe I shouldn't have. I got one user that was like, "What the fuck?" Like delete... I, I get like one out of like two hundred, three hundred users who was like, "What the fuck?

Why did you tweet?" Like, uh, remove this right away, and they get so angry, which I understand, by the way, fully. But, uh, that's why I have like a little delete button where you can actually in one click delete the, the tweet.

But maybe they don't see it or like they don't know.

Yeah, yeah, yeah, yeah.

And so I was like, "You know what?-

Fair enough.

"... let me tone it down and let's not, le-let me not like put their brand name online or like their name online without their consent." So this is more, much more like vague, right? It's not saying, it's not talking about you.

But anyways, so that's the reason why. But if you say tweet, you can actually now ask Polsia to tweet every day. So Polsia will read your company context and post relevant tweets about your business every day or every week or every weekday or, or once a week.

So this is sort of a feature I'm introducing to make it easy to get recurring tasks done, right? You can do the same for cold outreach. So you can ask Polsia to find leads for your business, send cold outreach via email and respond, uh, to any replies.

So same thing, you can say do it every day, every week, or once a week. Uh, and then you can run ads. Uh, so same thing. It's like Polsia will create and manage meta ads for you, and then you-

I see

... set the budget and-

And so this, this one is kind of on rails, right? Because it's like your meta ads integration helping me to run these things. But like I cannot make my own meta ads account for now.

Exactly. I mean, it's sort of like, first for now we'll see how it goes. But the idea is like, it's sort of like if you're working with an agency, right?

You would probably just say, "Hey, I j-- I mean," I think the way Polsia aims to be, it's more like you want the result. Like you don't really want... 'Cause if I told you, "Hey, connect your meta ads account," and you, and most users will be like, "I don't have a meta ads account."

Like, you know, most, most people using Polsia, they are, they are not like, uh, tech people. They are, they are like normal people that like... N- me normal people, not like tech people, not normal people. But you get what I'm saying.

It's like non-technical people that really understand the concept of build- building a business and that, that, that have energy and hustle and creativity. But setting up a meta ads account is like very complicated. Like, it's like a lot of steps you have to put.

There's so much information you have to give. Honestly, a meta ads software is pretty complicated to navigate. Like, you know, even myself, I had to watch like so many YouTube videos to really understand, okay, how does it work really?

There's so many nods. And so the idea is like, like it's again, keeping it simple, right? It's like the user just want to run ad and pick a budget and have a cancel button if they don't like the results.

That's it, right? And so I'm trying to keep it very simple. But uh, of course, over time we can have power features to make it different, right?

Okay.

Uh, so let's see if the landing page has loaded. So there you go. So, so this is your landing page. Run your media empire from one terminal. So this is meant to be more showcasing what Polsia is capable of, right?

So in your case, like it's not gonna replace your landing page. Like you could do whatever you want. Like you could, let's say, so for example, you could, you could ask the agent here like to do whatever, to change things if you wanted to.

But, um, that's your landing page. And the-- And so, and then it auto-created a bunch of tasks that are sort of like meant to be examples of how you could get started, and those are tasks that the agent decided that would be good, a good first three tasks to execute to go into trying to help latent space, uh, be success- more successful.

So it said, okay, we can build a sponsor pipeline tracker. So here it would use the, the web server that it has provisioned to create a, a sponsor pipeline tracker. So that's an idea it has on, like, what it thinks is a good idea.

The second one is a research task to scout the AI media landscape, so research competi- uh, newsletters and their business models and trying to figure out more in details.

Can, can I edit this if I, if I don't super agree with some of them?

Yeah. So you, you can. So you go to Manage, you can, uh, click on the task, and then you can edit the task. Uh, you can also delete it if you don't like it, or you can also just tell the Polsia here.

So you say... What, what, what do you wanna, what do you wanna edit, for example? Let's try it live.

I don't need to research the landscape. I know the landscape part well. It's... And I don't need sponsors because I don't have sponsors. So it's-- I, I just need good guests.

Okay. So, so you could-

I need like themes that people are resonate-

So you could say, "Hey, I, I don't want to build the sponsor." And also-

I see. So, so not like a direct edit. You have to in, use a chat to, like-

I mean, you can do both. You-- I could go here and then do this.

Yeah, yeah. No, okay. Do, do, do it the way that you normally do it. Yeah, yeah.

I mean, you can do both, right? So this delete the task, or you can say, uh, delete the research task. And then you have... So this is sort of your AI co-founder. You can tell it to do stuff specifically on the dashboard, or you can also tell it to create new tasks.

Or you can, you know, you can-- So here you just delete the task, right? And it's gonna say, "Cool, done. Removed, removed the task." Right? So pretty straightforward. But you could also tell it like, "Hey,

I, I'm curious about how I could use Polsia to help latent space. Can you explain what you could do?" Right?

So yeah, some self-knowledge.

Exactly. So then, I mean, we'll see what it answers, but like, so here, you know, thoughtful and analytical, gathering context.

And so it's, it's Opus 4.6 extra thinking, so actually trying to use, you know, as many tokens as possible to really give you a thoughtful answer. So here's what's actually useful for latent space. Web apps. I could build internal tools like sponsor pipeline trackers, event management dashboard, or audience analytics page.

Anything CRUD-based hosted and maintained by, for you. Research, I could scout competitors, research potential sponsors, find speaker gi-guest leads, or pull together market data on AI dev tool companies. Twitch, I can find and email potential sponsors or partner directly, two emails per day.

Twitter, I post once a day, but more useful for you would be browser tasks that interact with other platform on your behalf. 'Cause also it has access to a browser, so you can also have tasks where the agent is gonna browse the internet to do more open-ended stuff.

Meta Ads, if you ever want to grow the newsletter audience with paid acquisition, I run fully managed Meta Ads campaigns. The sweet spot for a Meta company like yours is probably the internal tooling, research automation. Uh, what sounds most useful?

So it's sort of giving you these, its capabilities and, like, trying to reason with you.

Okay, cool. I mean, I, I, I get how to, like, work with it and, you know, it's basically a chatbot that's gonna be connected with all these abilities to up-update the tasks to do. Yeah, that's, uh, very, very cool.

Um, any, uh, anything else we should know before we sort of close with, uh, the overall sort of vision?

Yeah, no. I mean, you can create multiple businesses. You know, there's not a ton of things to do. It's, like, really just... And the, the last thing I would say is, like, you know, you could see that, like, uh, it also sends you an email, right, every morning that looks like this, right?

So latent space is ready. So you can also interact it with emails. It's sort of like how it looks. So it c- you know, that's how it communicates to you and yeah, try it out. Polsia.com.

Amazing. Yeah, thanks. Uh, yeah, so that was a v-really great demo. I guess the business model is you pay per, on a subscription basis. If in future there's, like, sort of some kind of Stripe connection, do you take a revenue cut as well or not, nothing yet?

So the way I'm thinking about the business is that, like, um, I wanna make it as affordable as possible for people to get this technology, right? I don't really wanna be a token reseller, right? Uh, I think that AI is gonna be more and more commoditized and, like, you know, as a platform, I sort of, like, want to give the best models and the best AI, but I don't really wanna make a ton of money on that, right?

So the subscription of 50 bucks a month, honestly, it's like a break even on it or sometimes I lose a little bit of money depending on, like, my optimizations of the day. Uh, but the idea is making money if the user finds a lot of value, a lot of business value.

And so if you start a new company, the business value is gonna be making revenue, right? So since Polsia offer, uh, you, you know, provides its own Stripe account, right? Uh, and so that means that very easily you can just collect money for the services you, you built.

Whenever there's revenue coming in, Polsia takes a 20% cut on revenue, and also Polsia, if you spend money on ads, it takes a 20% cut on, on the, the money that's being managed, right?

Yeah.

So the idea is that, like, whenever you want to-- whenever there's money flows, we take a 20% cut as a platform, but we make it as affordable as possible to g-get access to the raw intelligence.

Got it. Um, that, that's really cool. So, so the, the money, the, the, you know, the AR that you're showing is all the subscriptions that, that's going on right now. It's obviously, it promotes itself kind of, and it's kind of like a really cool thing.

Do you think that you'll be-- I mean, you're, you're, like, effectively bootstrapped, uh, you're so- you're solo. Do, do you think that this, this is, like, going to grow into a bigger operation? Like, how set are you on, on solo founding?

I mean, it's, I mean, it's like, it's interesting because I think-- So the work I'm doing on the, on the engineering side is-- So the, the whole concept of Polsia and the whole ethos was, let's push AI to the boundaries of what's possible, right?

And really, like, uh, 'cause at the time when I started the project, it wasn't obvious that, like, all this stuff would work, right? And then Opus 4.5 came out, and like, I was like, "Okay, actually now everything works," which was sort of my intuition is like, models will get good enough that everything sort of works, right?

But essentially, um, the, you know, as the business grows, I have a lot of pressure to be like, "Okay, I need to make sure it scales. I need to make sure I allow, I do more features. I need to make sure the support is really good.

I need to make sure..." Like, there's a lot of components that usually at that point you would hire a team. My-- Essentially, for any h- person I need to hire, I can actually build agents that are gonna do the work, right?

And if li- if I'm gonna sell the promise of, uh, an AI that builds and runs companies, if I'm myself using the, the service to run Polsia-

It works

... I'm sort of like living proof, right? And so I really like this narrative, and also it forces me and it puts me in a corner to be like, "Okay, you need to use agents to do everything," right?

To do, uh, to do marketing, to do... Like, right now my AI is responding to investor inbound, right? And then so I configured it to do really good at, like, having all the context of the company. I have AI agents in production that are like, look, finding bugs and then fixing them.

And like, I have agents talking to each other. Uh, so there's an agent that would talk to a customer that maybe requests a feature, and then I have another AI agent that looks at that ticket and then decides to build it, right?

So-- And I think that's, that's actually a vision of the world that's pretty fascinating to me and like, and I think it's possible actually today, and 'cause I think we-- the singularity is near, and I think we're pretty much here, which essentially, what if Polsia was 100% autonomous?

Meaning like, actually I give it the full control. I give it the full control of like deciding on the, on the feature it's gonna build becau- and I will tell it, "Listen, build a platform for the people. Enable humanity to create, you know, amazing businesses and, and, and enable that creativity to be, to be, to be put into play."

And the goal is to, whatever, like make just as much profits to, to survive, right, as a platform, and just make it as affordable as possible. Like I don't know, it could be the ethos. I do, right? And that would be an amazing sort of like unique platform, right?

Versus if I'm like, "No, I'm gonna hire 1,000 people and like become the next like OpenAI," which maybe I should also. Um, it wouldn't be as pure, and it wouldn't be as-- It wouldn't have the same DNA of like how it started.

But I don't know what's gonna happen. I'm, I g- I'm, I'm in flow. Like I'm going with the flow. Right now it's proved right. Right now, like I think customers love it. I think customers are telling me, "You need to fix this, this, and this," and I'm trying to fix this and this and this as fast as possible, and we'll see how it, how where it takes us.

Okay, cool. If anyone listening can help you, what, what do you want the most help on? Like engineering-

I mean, what I love right now-

Yeah.

And I just moved to SF like, uh, may- now a month ago. I was supposed to be here for a week, and now it's been a month and I'm still there. And I'm, and I stay-

Enjoying

... I mean, I stay a little bit for the sun, but I stay for the people 'cause I love the, the density of technical people, the people that get it, the people are like just so creative and smart here.

And so what I love meeting is like, you know, engineers that are like trying stuff on the edge. And I love the idea of, of, you know, of sharing ideas on like what are the ways we can make system more autonomous, right?

And so, you know, I, I hope I can inspire people, for example, to like create-- also themselves create autonomous systems and like, like Polsia or maybe in other verticals or maybe the same, it doesn't matter. But it's like meeting anyone that like is building stuff on the edge like this and sharing, okay, maybe someone has tried to do, uh, you know, to push the boundary of like how you can do sales with AI, like as far as possible.

Like, I wanna hear what they've tried and like how they've approached it or like... Anyways, so it's sort of like anyone who's building on the edge in the, of the engineering for infrastructure for agents and, and how to build on the edge for AI, I'd be super interested to chat.

Awesome. Well, you, you're easy to find, so- ... people, people will reach out. Uh, but thank you so much. Last question, what's with the name? What, what is Polsia? Sam actually s- uh, Sam Lessin, he said he didn't like the name.

I was like, "Yeah, I just, I don't get it."

So Polsia is AI slop. Do you know the term AI slop, right?

Yeah. Oh, reversed.

It's reversed.

Yeah. Ooh, I like it. Yeah. We have a war on slop in, uh, latent space that we're, uh, trying to campaign against. But there is, there is some, there is some slop here that-- Like actually, honestly, your tweets are pretty good.

Like, I was looking at the tweets and I was like, "Uh, I can't believe this is LLM generated." Like, 'cause LLMs are really bad at tweeting. Uh, and, and then the other thing-- But you know, the other theme I'm, I'm really pitching is like tiny teams, and to me you're, you're an example of a tiny team.

You're one person and you're, you're just hit a million dollars, uh, today, so congrats. Uh, but also you're gonna help other people hit a million dollars as a one-person company. To me, I don't care about the one person, right?

It's like, it's like an ego trip. Like what if you have two people, five people? Doesn't matter, right? But-

Yeah

... what, what's important is that you're AI enabled, you're efficient, you only do things that matter, you, you, you-- and you make money, um, and you, you know, you make customers happy. I think that's a really good example of a tiny team.

Love it.

Yeah. Thank you so much.

Thank you so much. Yeah, that was fun.

See you next time, Ben. Thank you. All right. Let me pause.