AI is Eating Search
Jul 23, 2025 · 56:22
Robert McCloy of Scrunch AI argues that AI is replacing web browsing, not just search, as consumers prefer ChatGPT and similar tools over traditional browsing. He explains that AI search platforms still rely on traditional search under the hood, but re-rank results based on metadata clarity—so clickbait titles fail while descriptive content wins. Prompt injection works currently but is a temporary tactic; the durable strategy is clear, structured content with server-side rendered HTML because AI tools don't execute JavaScript. Scrunch helps brands optimize for platforms like ChatGPT, Perplexity, and Meta AI; customer Clerk saw a 6x traffic increase and 9x conversion lift from AI-referred visitors. Robert predicts the future is about 'agent experience'—optimizing how AI systems interact with your content to serve end users directly.
